⚡ Quick verdict
HeyGen starts free and paid plans run from $29/mo (Creator) to $149/mo (Business), with Pro tiers stretching from $49 to $4,300/mo depending on how many credits you need. The headline price is only half the story though — HeyGen runs on a credit system, and premium avatar models can burn through credits fast. Most solo creators land on the Creator plan at $24/mo billed annually, but you should budget by credits consumed, not by the sticker price.
HeyGen has become the go-to tool for AI avatar videos — realistic talking-head presenters in 175+ languages, built for creators, marketers, and course sellers who don’t want to film themselves. But the pricing page hides the one thing that actually determines your bill: the credit system.
This guide breaks down every HeyGen plan in 2026, explains how credits really work, what the API costs separately, and helps you pick the right tier before you pay. All prices were checked against HeyGen’s official pricing page on 15 October 2026.
HeyGen pricing plans in 2026
| Plan | Price | Credits / month | Best for |
|---|---|---|---|
| Free | $0 | 3 videos/mo (max 1 min each) | Trying the platform |
| Creator | $29/mo or $24/mo billed annually | 600 | Solo creators & freelancers |
| Pro | $49/mo (1,000 credits) up to $4,300/mo (100,000 credits) | 1,000–100,000 | High-volume producers |
| Business | $149/mo + $20/seat/mo | 1,500 | Teams |
| Enterprise | Custom quote | Custom | Large organisations |
Free — $0/month
The free plan lets you create up to 3 videos per month, each capped at 1 minute. You get access to 500+ stock avatars, one custom video avatar, one voice clone, and up to 3 photo avatars across 30+ languages — no credit card required. It’s genuinely usable for testing whether avatar video fits your workflow, but the 1-minute cap keeps it a trial, not a production plan.
Creator — $29/month ($24 billed annually)
This is HeyGen’s sweet spot for individuals: 600 credits per month, videos up to 30 minutes long, 1080p export, 700+ stock avatars, and support for 175 languages and dialects. At roughly 20 credits per minute on the premium Avatar IV model, those 600 credits work out to about 30 minutes of premium avatar video per month — plenty for a weekly YouTube segment, a set of course lessons, or a month of social clips. Compare it with CapCut’s pricing tiers if you’re weighing editing costs alongside avatar generation.
Pro — from $49/month
Pro tiers are all about credit allocation: features stay the same, only the monthly credit bucket changes — from 1,000 credits at $49/mo all the way to 100,000 credits at $4,300/mo. You also get 4K export. Pro makes sense when you’ve done the maths and know the Creator bucket will run dry every month.
Business — $149/month + $20/seat/month
The team plan: 1,500 credits a month, videos up to 60 minutes, 4K, 5+ custom video avatars, SSO/SAML, SCORM export for learning teams, and integrations with Zapier, Make, n8n, and HubSpot. For context on automation costs, see our Zapier vs Make comparison.
Enterprise — custom
Custom pricing with no video duration cap, multi-workspace administration, SCIM provisioning, and a dedicated success manager.
How HeyGen credits actually work (the bit that decides your bill)
Credits are HeyGen’s single currency: avatar video, translation, and asset generation all spend from the same pool. How fast credits burn depends on the AI model, the duration, and the complexity of the generation:
- Avatar III: ~7 credits per minute
- Avatar IV: ~16–20 credits per minute
- Avatar V: ~48 credits per minute
- Video translation: ~6 credits per minute (speed mode) / ~10 credits per minute (precision mode)
The trap new users fall into: generating with the most realistic (and most expensive) model by default, then wondering where their 600 credits went. If realism matters most, that’s fine — just budget for it. If it doesn’t, dropping to Avatar III stretches the same plan much further.
Rollover rules: monthly subscribers get one month of rollover for unused credits; annual subscribers’ credits accumulate until renewal. Credits die on cancellation — they don’t carry over. Creator and Pro users top up by upgrading (prorated, immediate); Business users can buy one-time credit packs or enable auto-reload.
HeyGen API pricing (a separate product)
The API runs on its own pay-as-you-go wallet — it does not share the credit pool with your web subscription. Important changes in 2026: the free API credits were removed in February, so the API needs a funded wallet from day one (starting at a $5 minimum, credits expire after 12 months).
Indicative rates vary by model — Avatar IV engines run roughly $0.10 per second of generated video, with photo-avatar and digital-twin variants priced per minute. Because these rates are set per model and change often, verify them on HeyGen’s official API pricing page before budgeting a build. (Note: integrations via Zapier, Make, or n8n can use your regular web-plan credits instead of the API wallet — see our n8n vs Zapier vs Make pricing breakdown for automation costs.)
Who should buy HeyGen — and who should skip it
Buy it if: you create content in multiple languages (175+ languages and dubbing is HeyGen’s standout strength), you sell courses or run a faceless YouTube channel, or you’re a marketer producing personalised outreach videos at scale.
Skip it if: you need fewer than a few minutes of avatar video per month (the free tier covers that), you primarily need traditional editing (an AI video editor is cheaper), or transparent per-video pricing matters more to you than top-tier avatar realism.
Honest downsides
- Opaque credit burn: the most common complaint in reviews is that premium models drain credits faster than newcomers expect — you have to do the maths yourself before committing.
- No real free tier for production: 3 one-minute videos a month is a trial, not a workflow.
- Refunds are strict: payments are generally non-refundable; cancellation takes effect at the end of your billing cycle.
HeyGen pricing FAQs
How much does HeyGen cost per month?
From $0 (Free) to $29/month (Creator), with Pro tiers from $49/month upward and Business at $149/month plus seats. Most solo creators pay $24/month billed annually for the Creator plan.
What are HeyGen credits?
A single currency that pays for all generation: avatar video, translation, and assets. Higher-quality models burn more credits per minute (Avatar V ~48/min vs Avatar III ~7/min). Creator plan includes 600 per month with limited rollover.
Is there a free plan?
Yes — 3 videos per month, 1 minute maximum each, no credit card required. It’s a trial, not a production plan.
How much does the HeyGen API cost?
The API uses a separate pay-as-you-go wallet (from a $5 minimum), priced per second or per minute depending on the model. Free API credits were removed in February 2026.
Verification note: Pricing checked against HeyGen’s official pricing page and corroborated with third-party reviews on 15 October 2026. Credit burn rates and API figures are from third-party sources and may change — confirm on HeyGen’s pricing page before buying.